BigCommerce Pricing: What You’re Really Paying For When Scaling a Store

A BigCommerce store price starts at $39 per month for the Standard plan. The Plus plan is available for $105 per month, and the Pro plan comes for $399 per month.

The service offers a 15-day free trial, which is great for testing out if you have any interest in BigCommerce at all.

So, how much does BigCommerce cost? Is it more expensive or cheaper than the competition?

That's what we're here to find out, so keep reading to learn more about BigCommerce's prices from the monthly plans to the themes and integrations.

What Can You Expect to Pay for BigCommerce?

What is BigCommerce?

BigCommerce is an ecommerce website building platform, focused on supporting complete beginners in their quest to build the ultimate website.

Founded in Sydney, Australia, during 2009, BigCommerce has evolved over the years to become one of the most feature-rich platforms around, with everything companies need for search engine optimization, store creation, marketing, and security.

BigCommerce is a SaaS “hosted” premium ecommerce solution, which works on the software-as-a-service business model. In other words, when you pay to access BigCommerce, you’re not buying a version of the software, but instead “renting” the platform to help you sell your products online.

BigCommerce Pricing: What You’re Really Paying For When Scaling a Store

When I first looked at BigCommerce, the monthly price tags were the first thing that stood out. $39, $105, $399… not exactly small numbers if you're coming from platforms like WooCommerce or even Shopify's base plan.

But once I broke down the features, removed the emotion from the numbers, and looked at what I was getting, the story changed. BigCommerce is built differently.

It's for stores that aren’t just dabbling—they're growing, pushing past five figures per month, and need infrastructure that won’t break when traffic spikes or products multiply.

If you're scaling a store and trying to figure out what BigCommerce actually costs—and more importantly, what that cost gets you—this breakdown is for you.

BigCommerce Pricing Plans (2025 Breakdown)

BigCommerce offers four main pricing plans: Standard, Plus, Pro, and Enterprise. Here's a side-by-side view of what you're getting:

Plan	Monthly Price	Sales Limit	Abandoned Cart	Customer Groups	Advanced Filtering	Extra Fees
Standard	$39	$50K/year	❌	❌	❌	None
Plus	$105	$180K/year	✅	✅	❌	None
Pro	$399	$400K/year	✅	✅	✅	$150 per +$200K
Enterprise	Custom	Custom	✅	✅	✅	Custom

My take:

If you're under $10K/month, Standard might cut it—but you'll grow out of it fast. Once you're seeing abandoned carts daily and want to recover those sales, Plus becomes a no-brainer.

Pro is where things get serious, especially if you’ve got hundreds or thousands of SKUs. Enterprise? That’s reserved for the brands doing millions annually and need custom API support and SLAs.

Verdict:

✅ Best for new stores: Standard
✅ Best for growing stores: Plus or Pro
✅ Best for high-volume: Enterprise

What You’re Actually Paying For (And Saving On)

At face value, BigCommerce looks expensive. But once you add in what you don’t have to pay for compared to other platforms, the total cost tells a different story.

Let’s compare typical monthly costs:

Feature	BigCommerce (Built-in)	Shopify (App/Add-on)
Abandoned Cart Recovery	✅ Included in Plus+	❌ Requires app ($10–$30/mo)
Real-time Shipping Quotes	✅ Included	❌ App required ($20–$50/mo)
Advanced Product Filtering	✅ Pro Plan	❌ App ($20–$60/mo) or custom dev
No Transaction Fees	✅ Always	❌ 0.5%–2% unless Shopify Payments
Multi-Storefront Support	✅ Pro+	❌ Limited, complex setup
Faceted Search / Filtering	✅ Built-in on Pro	❌ Paid third-party tools

My real-world experience:

Running a growing Shopify store, I was paying an extra $300–$400/month just on apps to do what BigCommerce includes in the Pro plan.

That math made the jump to BigCommerce feel a lot less scary. It’s not that it’s cheaper—it’s that it’s cleaner. Fewer moving parts. Less breakage. Better performance.

Verdict:

✅ Pro is expensive up front, but you’re not paying hidden fees every month.

✅ If you're scaling past $100K/year, BigCommerce starts saving you money long-term.

Hidden Costs You Avoid with BigCommerce

BigCommerce isn’t just about what you get—it’s also about what you don’t have to deal with.

Here’s what I no longer worry about:

• App Conflicts: With Shopify, the more apps I added, the more bugs I had to fix.
• Developer Costs: Building basic features (like filtering or search) was eating dev hours.
• Payment Penalties: Using Stripe with Shopify? That’s 2% extra unless you switch to their gateway.

Common hidden costs on other platforms:

• $30–$100/month in basic apps
• 0.5%–2% in transaction fees
• $500–$2K/month in dev work (if customizing)

Verdict:

✅ Cleaner codebase, fewer apps, less downtime. BigCommerce simplifies the tech stack.

✅ This matters a lot when you’re running campaigns or handling high traffic.

When Should You Switch to BigCommerce?

This is the question I get most often from brand owners. When is the right time?

Here’s what I’ve seen across dozens of ecommerce stores:

You should consider switching if:

• You're doing $10K+/month in revenue
• Your store has over 100 SKUs
• You're managing multiple storefronts or brands
• You're selling both B2B and DTC
• You're hitting limitations with Shopify, WooCommerce, or Wix

You shouldn’t switch if:

• You’re under $5K/month and just starting out
• You have a super custom store and rely on a bespoke setup
• You’re heavily invested in an existing app ecosystem

Verdict:

✅ BigCommerce is not a starter platform—it’s a growth platform.

✅ It’s for stores that want scale without chaos.

Case Studies That Tell the Story

Nothing beats real results. Here are some examples that helped me decide BigCommerce was built for scale.

🧠 Case Study: Ben & Jerry’s

• Needed global storefronts with localised content
• Used BigCommerce’s multi-storefront and multilingual tools
• Cut development costs by 30%
• Rolled out new country stores in weeks, not months

💰 Case Study: Skullcandy

• High SKU volume, needed advanced filtering
• Switched to BigCommerce Pro for faceted search
• Increased conversion by 19% within 3 months
• Reduced page load time by over 20%

🛒 Case Study: B-Wear Sportswear

• Migrated from Shopify Plus to BigCommerce
• Sales grew 40% year-over-year after switching
• Saved over $1,200/month in app fees

Verdict:

✅ These aren't niche brands—they’re real operators with real pain points.

✅ BigCommerce stepped in and solved for scale, not just startup growth.

Features That Stand Out (Especially on Pro & Enterprise)

Here are some features that most platforms either charge for or don’t offer at all:

Game-changing features for scaling brands:

• Customer Groups & Segmentation
  Great for B2B pricing, loyalty tiers, and high-volume buyers.
• Product Filtering (Faceted Search)
  Improves UX massively for stores with 100+ products.
• Multi-storefront Management
  One backend. Multiple domains. Clean and simple.
• Headless Support + Full API Access
  For advanced setups, headless commerce gives you freedom.
• Built-in Channel Integration
  Amazon, eBay, Facebook, Instagram—no need for 3rd party tools.

What this looks like in practice:

When I ran a seasonal store with over 600 SKUs, filtering became essential. Before BigCommerce, we hacked it together with an app on Shopify. Post-switch, native filtering cleaned up the UX, and conversion went up nearly 20% on mobile alone.

Verdict:

✅ These aren’t bells and whistles. They’re essentials once you hit 5 figures per month.

✅ BigCommerce’s Pro plan is where most stores start seeing real efficiency.

BigCommerce vs Shopify: Which One Wins at Scale?

This one’s tough. Shopify is polished and easy to start with. But here’s where BigCommerce pulls ahead:

Feature	Shopify	BigCommerce
Transaction Fees	Yes (0.5%–2%)	None
Multi-Storefront	Limited	Built-in (Pro+)
B2B Tools	Apps or Plus+ only	Included (Pro+)
Advanced Search	Paid apps	Built-in (Pro)
Real-Time Shipping	Paid app	Included (Standard)
Out-of-the-box Features	Limited	Rich

Verdict:

✅ Shopify wins at beginner-level ease

✅ BigCommerce wins at scale, flexibility, and cost-control long term

Final Thoughts: Is BigCommerce Worth the Price?

If you’re scaling an ecommerce brand, BigCommerce becomes one of the most cost-effective and scalable platforms out there. It’s not about the $105/month or $399/month price tag—it’s about the $0 in app fees, the lower dev costs, and the smoother scale-up path.

TLDR Takeaways:

• Startups? Go with Shopify or WooCommerce
• Scaling brands? BigCommerce Pro or Plus is a safer long-term bet
• High-volume players? BigCommerce Enterprise gives you control, support, and peace of mind

If you’re serious about growing a store to 6–7 figures without duct-taping your stack together with apps, BigCommerce is worth every penny.